GoHighLevel Conversation AI: Build Your Agent With AI

GoHighLevel just dropped Build with AI for Conversation AI, so you describe the agent you want and it builds the whole thing for you.

Conversation AI is HighLevel's messaging agent for SMS, chat and similar channels. Build with AI is the Labs feature that writes the instructions, channels, booking actions and human handover from a plain-English brief. This guide walks the full create → model check → chat edit → safe test path from the Faceless GHL tutorial 👇

Turn this into a system you can sell. Watch the free masterclass for the agency method, or get free access to the community through Greg's GoHighLevel link.

TL;DR: Build Conversation AI with a prompt

• Turn on Labs: Settings → Labs → Conversation AI | Build your Agents with AI.
• Create with AI: AI → Conversation AI → Create Agent → Start with AI.
• Describe: business, channel, goal, and when to hand off to a human.
• Model: leave new agents on GPT 6 Sol (Recommended / default).
• Go live safely: it starts Off → test panel → Suggestive mode before Autopilot.

What Conversation AI is

Conversation AI sits under the AI menu in a HighLevel sub account. It is the agent that can reply on channels such as SMS and the website chat widget, book appointments into your calendars, and pass urgent chats to a human.

Before Build with AI, most of the work was writing instructions by hand: role, goals, flow, boundaries, tone and example replies. That is the bit that used to take ages. Build with AI drafts that job description from one prompt, then lets you refine it in chat.

It is not the same as dumping a chatbot on a website with no CRM behind it. The agent lives inside the same account as your contacts, calendars and conversations. For the wider platform map, see GoHighLevel Explained.

Who this is for

Local service businesses

Plumbers, HVAC, clinics and trades that get the same SMS and chat questions all day. The demo in the video is Northline Plumbing and Heating for exactly that reason: services, prices, emergencies and booking a technician visit.

Agencies building client agents

Turn this into a system you can sell. Watch the free masterclass for the agency method, or get free access to the community through Greg's GoHighLevel link.

Anyone who hated writing instructions

If you have abandoned Conversation AI because the blank instructions box felt endless, Build with AI is the shortcut. You still need to test and add prices to the knowledge base, but you are not starting from a blinking cursor.

Watch: Conversation AI builds your agent

Prefer to watch first? The full Labs → create → GPT 6 Sol → test walkthrough is below. Under five minutes, on a real plumbing demo sub account.

• 0:00 GoHighLevel Conversation AI builds your agent
• 0:15 Why now: Labs and GPT 6 Sol
• 0:25 The plan
• 0:37 Switch it on in Labs
• 0:48 Create with AI
• 1:04 Describe your agent
• 1:34 Build it and pick the handover
• 1:49 The finished agent and its instructions
• 2:22 Check the model: GPT 6 Sol
• 2:46 Make a change by chatting
• 3:01 Test your agent
• 3:20 Tips before you turn it on
• 3:46 Switch to manual editor
• 3:56 More GoHighLevel updates

Why now: Labs and GPT 6 Sol

Two updates landed close together. Build with AI for Conversation AI showed up in Labs (changelog: 27 Oct 2026). Then GoHighLevel made GPT 6 Sol the recommended model for Conversation AI (3 Nov 2026).

That is why the tutorial covers both in one go: switch the Labs flag on, build from a prompt, then confirm the new default model instead of leaving an older one selected by habit.

HighLevel's model note for GPT 6 Sol: it passes more of their Conversation AI tests than GPT 4.1 at about the same cost, with a typical reply around 1.68 seconds in their figures. Treat those as vendor claims from the changelog, then confirm what you see in Additional settings on your account.

Switch it on in Labs

Work inside a sub account. In the video that is a plumbing demo. Go to Settings → Labs and find Conversation AI | Build your Agents with AI. Switch it on.

If you do not see Create with AI later, this Labs row is the first place to check. Labs flags move, so if the label looks slightly different months from now, search Labs for “Build” or “Conversation AI”.

Create with AI

Go to AI → Conversation AI, then Create Agent. At the top you should see a new option: Create with AI. The product copy says you describe the agent you want, and it writes the instructions and sets up channels, booking and handover for you.

Click Start with AI. That opens the builder prompt instead of a blank manual agent.

Describe your agent

The builder asks one main question: What should your AI agent do? Underneath it lists what a good description covers:

• Your business
• The channel
• The goal
• When to hand off to a human

You get example prompts and templates such as a service dispatcher. In the tutorial I paste a custom brief for Northline Plumbing and Heating:

Then click Build agent. Keep the brief concrete. Vague prompts get vague agents. Name the channels, the booking outcome and the emergency path.

Build it and pick the handover

HighLevel comes back with a follow-up question: who should get the emergency handovers? These are the team members on the account. In the demo I pick Jordan Ellis.

After that it builds. On a dry run this took about thirty to forty-five seconds. The video skips ahead once the draft is ready.

Expect the draft to wire channels, actions and a full instruction block. You are not done until you have tested it, but you should already have more than a blank settings page.

The finished agent and its instructions

On the right you get the whole agent. Think of it as briefing a new receptionist, except it writes its own job description.

In the plumbing demo the draft did this:

• Turned on SMS and the chat widget
• Set Mode to Off, so it will not reply to anyone until you are ready
• Added appointment booking for a technician visit
• Added a human handover for urgent plumbing and heating emergencies
• Wrote instructions covering role, goals, conversation flow and example replies

That instructions block is the part that used to take ages to write yourself. Read it. Fix anything that does not match how your business actually works. Do not assume “AI wrote it” means “safe for live leads”.

Check the model: GPT 6 Sol

Open Additional settings. Under Business and model you should see the model already on GPT 6 Sol for a new agent.

Open the dropdown and you will see it tagged Recommended. It is now the default for new prompt-based agents. Dollar signs next to each model show relative cost. In the tutorial I leave it on GPT 6 Sol and close the panel.

If an older agent still sits on GPT 4.1 or another model, decide intentionally. New builds should start on the recommended default unless you have a tested reason not to.

Make a change by chatting

You do not need to dig through every setting for small changes. In the video I type: set working hours to 8am to 6pm, Monday to Saturday, and send it.

The working hours update on the right. That chat-edit loop is useful for hours, tone tweaks and similar adjustments after the first draft. Bigger structural changes, wrong calendar, wrong handover person, still deserve a careful click through the actions panel.

Test your agent

Click Test agent. You get a chat panel on the right. The UI states that test messages are never sent to your contacts, so you can play with it safely.

In the demo I type: hi, my boiler has stopped and I've got no heating. The agent replies, and underneath you can see the human handover was triggered, which is exactly what the emergency path should do.

Tips before you turn it on

Most Conversation AI mistakes happen after the draft looks good. The agent is impressive. Live leads do not care. Use these three checks from the tutorial before anyone gets a real reply.

• 👉 Start Off, then Suggestive. When you are happy with tests, try Suggestive mode first, it suggests replies and you send them, before full Autopilot.
• 👉 One agent per channel. If SMS or chat is already assigned, HighLevel warns you and tells you to switch the old agent off on its Deploy tab.
• 👉 Do not invent prices. The instructions tell the agent not to make prices up. If you want quotes, add real prices to the knowledge base.

Turn this into a system you can sell. Watch the free masterclass for the agency method, or get free access to the community through Greg's GoHighLevel link.

Switch to manual editor

Yes, you can still edit the old way. Switch to manual editor sits at the top of the agent screen. Use it when you want the classic settings layout, or when chat edits are not precise enough.

Build with AI does not lock you into a black box. It drafts the first version. You still own the Deploy tab, the mode, the knowledge base and the handover person.

If you are still choosing the whole HighLevel stack versus a funnel-only tool, read GoHighLevel vs ClickFunnels. If you need the rest of the account cloned for a client, pair the agent with a snapshot load.

Pros and cons

FAQs: GoHighLevel Conversation AI

Verdict: what to do next

Build with AI removes the blank-page problem for Conversation AI. Describe the business, channel, goal and handoff. Confirm GPT 6 Sol. Test emergencies and booking intents. Then move Mode carefully.

• ✔️ Enable the Labs flag before you hunt for Create with AI
• ✔️ Write a brief that names channels and emergency rules
• ✔️ Leave new agents on GPT 6 Sol unless you have a tested reason not to
• ✔️ Suggestive before Autopilot
• ✔️ Or skip the blank agent and start from the Watch the free masterclass

Turn this into a system you can sell. Watch the free masterclass for the agency method, or get free access to the community through Greg's GoHighLevel link.

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